Glasses Free 3D Display - A Spectacle without spectacles
Future of Advertisement
3D viewing is nothing new. In fact it is as old as the human race. Artists have long appreciated man’s ability to see in three dimensions. The cave paintings in France and Spain, for example, shown that even 15,000 years ago, artists were trying to express perspective.
In some of the paintings, those artists used the natural contours of the walls to show the bulk of the animals. Still, the prehistoric cave painters and artists that followed them were basically working on a two- dimensional display. But finally things are about to change , as Absolute 3D Visions comes up with India’s first ever ‘3D screens, that don’t require special glasses to view the 3D effect.
First Launch in India - Autostereoscopic 3D Digital Signage Network
Absolute 3D Visions ( A3D) is the pioneer in India to launch 3D Display advertisement in Coimbatore Airport, TamilNadu.
Absolute 3D Visions provides advertisers with a unique advantage to combine the best in conventional 2D visual solutions with cutting-edge 3D LCD. We offer a turn-key solution and network that can deliver dynamic moving images with sound or full motion 3D across networks
3D displays by Absolute3Dvisions offer the possibility to perceive impressive 3D representations spatially without the need for viewing aids (such as cumbersome 3D glasses). All viewers can enjoy the same high-quality 3D impression from their different viewing positions. They can move freely within the observing space and still benefit from a high-quality image.
The 3D Displays make images appear to hover in mid-air without the need for special 3D viewing glasses, addressing the need for innovative ways to capture consumers' attention, build brand awareness and increase message retention.
3D Content Creation Methods
The world that we live in is 3D.. We see things in real world in 3D with depths using our two eyes..but the media that we use such as TV is 2D…
Now a new revolution has come to the advertisement field by using depth information to the images that are shown on the media. This depth information makes the images comes or really pops out of the TV screen ..thereby it attracts more customers or viewers ..
This wowing pop out effect is currently employed in advertisement field..and it will slowly become an entertainment media for personal use as well.
For this 3D images to occur, 3D content is the key . This 3D content making is the challenge that this industry is facing now.
The time and the cost feasibility has to be taken into consideration for this 3D content to be made. Also, advertisers would not really be happy to have a different content for their 3D advertisements and a different 2D content for other ordinary 2D medias.
Its better that 3D companies offer better solution to have the advertisers use their already existing 2D content and add in some 3D elements ( depth information) to get 3D content for their advertisements in the 3D Displays.
This is exactly what Absolute 3D Visions is aiming for and has currently succeeded in getting a very good 3D content.. Our current 3D content making procedure has been proved to be a very good success in terms of both time and money.
Types of 3D Content:
Availability of 3D content and/or automatic conversion of existing 2D content into 3D is an essential element for the success of 3D in advertisement field. This is where Absolute 3D Visions excels.
Automatic 2D – 3D Conversion :
This process basically creates a depth map to the already existing 2D content .Based on the depth map created, the appropriate depth is applied to the 2D Content to produce effective 3D content.
Customized 3D Content :
This type of content is developed for clients who would like their whole of their ads to be animated and pop out of the screen fully …These type of clients like to use whole of animations rather than real live ads.
The way viewers view the 3D effect on the 3D display is subjective. The quality of 3D advertisement purely depends on the quality of the 3D display as well as on the quality of the 3D content.
No matter how good the 3D display is, if the way 3D content is created is of no good quality, then the viewers cannot view the advertisement with the real 3D effect.
So, its important that the 3D content is created accurately and that it works in hand with the way the 3D display or the 3D media player accepts the format of the 3D content.
3D Live Content:
Absolute 3D Visions, apart from creating effective 3D content for 3D Displays, is also in the research of converting a live telecast into 3D content by effective use of hi-tech tools and procedures.
To know more about the various 3d contents that Absolute 3D Visions have creation - Click here
In the end of 2008, Absolute 3D Visions will launch 3D hardware tool which converts live content into 3D content with depth information.
Kavitha Rajan
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